Paula Gold-Nocella

Celebrating Over 30 Years of Listing, Selling, and Leading in San Francisco & the Bay Area

Paula Gold-Nocella is a highly respected and accomplished real estate professional with over 30 years of experience in the San Francisco and Bay Area markets. Known for her unwavering commitment to integrity, mentorship, and professional excellence, Paula has built a career as a top-producing agent, strategic Managing Broker, and trusted leader in the real estate industry.

Her real estate journey began in the early 1990s, where she spent 15 years as a full-time agent, earning a reputation for delivering exceptional client service, deep market insight, and strong negotiation skills. In 2003, Paula transitioned into brokerage leadership with Prudential California Realty in Sonoma County, where she played an integral role in agent growth and office performance.

From 2011 to 2018, Paula served as Managing Broker at Vanguard Properties, working closely with CEO James Nunemacher during a time of significant company expansion. Together with the leadership team, she helped guide the firm through a period of rapid growth, tripling its office footprint and sales volume—focusing on company culture, operational efficiency, and agent success.

Paula’s influence extends well beyond the firms she’s served. She is widely recognized throughout the industry for her leadership, mentorship, and long-standing involvement in local and state real estate associations. Her colleagues know her as a risk-taker, trend-setter, and ceiling-breaker—someone who leads with vision, empowers others, and contributes meaningfully to the profession.

New Endeavor: Mastering Real Estate: Secrets of Top Agents

As part of her ongoing mission to educate and inspire, Paula recently launched a YouTube series: Mastering Real Estate: Secrets of Top Agents

The show features in-depth, candid interviews with top-performing real estate professionals across markets and specialties. Each episode offers practical insights, strategies, and real-world stories to help agents at every level learn directly from their peers. The goal is simple: elevate the industry by sharing what truly works from those who are doing it best.

Leadership & Industry Involvement

Paula has served in numerous leadership roles across key industry organizations, including:

· San Francisco Association of Realtors® (SFAR) – Board Director (2012–2017)

· North Bay Association of Realtors® (NorBAR) – President (2008), Director (2004 & 2008), Vice President (2006), President-Elect (2007)

· California Association of Realtors® (CAR) – State Director (2003–2009)

· Women’s Council of Realtors®, San Francisco Chapter – President (1996), Vice President (1995), Treasurer (1994), Past President (1997)

Certifications & Memberships

· CIPS – Certified International Property Specialist

· RSPS – Resort & Second-Home Property Specialist

· Member – San Francisco Association of Realtors® (1990–Present)

· Member – California Association of Realtors® (1990–Present)

Community & Values

Paula is deeply committed to community service and local philanthropy, actively supporting organizations that strengthen neighborhoods and expand housing opportunities. Whether mentoring agents, serving on boards, or launching educational platforms, Paula's core values remain consistent: leadership, integrity, mentorship, community, and growth

Still Actively Serving Buyers & Sellers

In addition to her leadership and educational work, Paula continues to do what she loves most: personally, representing buyers and sellers in San Francisco and the Bay Area. Her deep local knowledge, negotiation skills, and client-first mindset remain the foundation of her hands-on real estate practice.