San Francisco isn’t just where Luba sells homes. It IS home. With two decades of experience navigating The City’s ever-evolving market, she brings a rare blend of strategic insight, concierge-level service, and lived-in local knowledge to every transaction. Whether advising first-time buyers or seasoned investors, her approach is deliberate, thoughtful, and focused on long-term success, not short-term wins.
Raised in the Richmond District and still proudly based there, Luba understands San Francisco at street level and skyline level. She has seen neighborhoods shift, the market flex, and investment opportunities unfold in real time. She guides her clients through it all with clarity, care, and an instinct for getting it right.
Luba is a member of Who’s Who in Luxury Real Estate, Luxury Portfolio International, and LUXESF. She holds designations as a Certified Residential Specialist (CRS), a Senior Real Estate Specialist (SRES), and a graduate of Ninja Selling. She is also a host on ADTV’s Emmy-nominated, Telly-winning series Selling San Francisco, bringing her deep market expertise to viewers across the globe.Her background in hospitality and office management laid the groundwork for what she delivers today: white-glove representation without the pretense.
She began her real estate career at Zephyr, where she was named Rookie of the Year and quickly rose to Top Producer. In 2024, she joined Vanguard Properties, drawn to its independence, integrity, and modern edge. Luba is known not just for her results, but for her relationships. She is the advisor who will tell you what not to buy. The strategist who sees around corners. Luba helps her clients move with purpose and confidence, always with an eye toward living beautifully.
Outside of work, Luba serves on the board of Beyond Rescue and fosters dogs year-round. Her home is full of dogs, plants, and just enough personality to keep things interesting.
